A UK representative is a person or organization established in the United Kingdom and appointed by a company located outside the UK to act on its behalf in matters of compliance with the UK GDPR. This representative serves as an intermediary between the company, data subjects in the UK, and the Information Commissioner’s Office (ICO).
Appointing a UK representative is a legal requirement for any foreign company that:
• Offer goods or services to individuals in the UK
• Monitor the behaviour of individuals in the UK
The representative must be formally authorized in writing to act on behalf of the company regarding its obligations under the UK GDPR. They may be an individual or a company established in the UK, such as a law firm or a consultancy specializing in data protection.
The representative’s contact details must be easily accessible—typically through the company’s website privacy policy—so that data subjects and authorities can contact them without difficulty.
It is important to note that appointing a representative does not exempt the company from its own responsibilities. The representative facilitates local communication, but the company remains fully accountable for ensuring compliance with data protection requirements.