Events

Using AI in marketing processes
Published on 23/03/2021
Dathack-Webinaire-utilisation-de-l-IA-dans-les-processus-marketing

As part of the DathackInnovation Challenge, we are hosting a series of roundtable webinars with several leading experts in their fields.

The second topic in this series focuses on “Using AI in Marketing Processes”

An algorithm without data is blind. Data without algorithms is mute.“.

Algorithms, artificial intelligence, creation of statistical models, etc. require the consumption of thousands of personal data with significant privacy risks (discrimination, individualization error, algorithmic confinement, etc.).

What rules and models can enable GDPR compliant use of these new practices?

MORNING: ROUNDTABLES

9:15-10:00 am
Roundtable 1
The Challenges of the DPO Profession
Guests: Patricia Campos from Aesio Group and Kélig Dugue from Fives
Group

10:00-10:30 am
E-privacy and commercial prospecting presentation./p>

10:45-11:30 am
Roundtable 2
Co-responsibility
Guests: Carole Chartier from PSA and Attorney Romain Waiss Moreau

12:00-12:30 pm
IoT blockchain presentation
Guests: Attorney Alan Walter andThierry Matusiak from IBM

12:30-1 pm
Presentation of myDPO features: Impact Assessment and Subcontractor Relations

AFTERNOON: WORKSHOPS

2:00-3:30 pm
Workshop 1
Managing Data Subject Requests

Workshop 2
PIA
Guest: Nassor Azad from Natixis

Workshop 3
Data Breach

4:00-5:30 pm
Workshop 4
Consent
Guest: Vincent Godinot from PMU

Workshop 5
Retention Periods
Guest: Claire Botherel Sayous from ADP

Workshop 6
Register and Action Plan
Guest: Christophe Droit from CDC Habitat