Using AI in marketing processes
Published on 23/03/2021

As part of the DathackInnovation Challenge, we are hosting a series of roundtable webinars with several leading experts in their fields.

The second topic in this series focuses on “Using AI in Marketing Processes”

An algorithm without data is blind. Data without algorithms is mute.“.

Algorithms, artificial intelligence, creation of statistical models, etc. require the consumption of thousands of personal data with significant privacy risks (discrimination, individualization error, algorithmic confinement, etc.).

What rules and models can enable GDPR compliant use of these new practices?


9:15-10:00 am
Roundtable 1
The Challenges of the DPO Profession
Guests: Patricia Campos from Aesio Group and Kélig Dugue from Fives

10:00-10:30 am
E-privacy and commercial prospecting presentation./p>

10:45-11:30 am
Roundtable 2
Guests: Carole Chartier from PSA and Attorney Romain Waiss Moreau

12:00-12:30 pm
IoT blockchain presentation
Guests: Attorney Alan Walter andThierry Matusiak from IBM

12:30-1 pm
Presentation of myDPO features: Impact Assessment and Subcontractor Relations


2:00-3:30 pm
Workshop 1
Managing Data Subject Requests

Workshop 2
Guest: Nassor Azad from Natixis

Workshop 3
Data Breach

4:00-5:30 pm
Workshop 4
Guest: Vincent Godinot from PMU

Workshop 5
Retention Periods
Guest: Claire Botherel Sayous from ADP

Workshop 6
Register and Action Plan
Guest: Christophe Droit from CDC Habitat