Category

Marketing
14
Mar

GDPR and marketing how to manage user consent

When it arrived, GDPR shook up the habits of marketing departments by imposing new obligations on companies. However, these obligations are not all new in France, as GDPR can be considered a reinforced version of our former Data Protection Act (law no. 78-17 of January 6, 1978). In 2018, on the eve of GDPR’s implementation,...
14
Mar

Metaverse and personal data: beware of today’s future

Metaverse is the contraction of “meta” and “universe”, it gives us another universe in which it becomes possible to escape. According to Webedia, it can be defined as “the meeting place, stable in time, of a community of users wishing to engage in a wide variety of online social activities, in immersion”. Sociability and immersion...